72 Social — Results
The Work
Over $10M in ad spend managed across sports, events, education, and eCommerce. Below is a selection of the campaigns we've built, the brands we've partnered with, and the problems we've solved. Detailed results are available on request.
We work with brands who trust us with serious campaigns — and we take that trust seriously. Out of respect for our clients, detailed results and performance data are shared directly rather than published publicly. Book a call and we'll walk you through what's relevant to your industry and goals.
UNSW College
Education & Higher Learning
"Years of trust, built into every campaign."
UNSW College is one of Australia's most respected educational institutions. Over several years we've managed performance and paid media across both domestic and international budgets — supporting major program launches including the Domestic Diploma in 2025 and the Applied Degree programs in 2026. Our relationship extends beyond campaign management. We work as close consultants to the UNSW College marketing team and actively support the training and upskilling of their internal staff — embedding our expertise into how they think about paid media long-term. What We Managed - Performance and paid media across domestic and international budgets - Launch campaigns for new academic programs - Ongoing digital strategy and consultancy - Internal team training and upskilling
Sydney Kings & Sydney Flames
Professional Sport — NBL & WNBL
"Seven seasons. And we're still improving."
The Sydney Kings are one of the NBL's most recognisable franchises. We've been their paid media partner for seven consecutive seasons — and the measure of that relationship isn't just longevity, it's trajectory. Every season we refine our approach, and every season the results improve. We manage the full scope of paid media for both the Kings and the Flames, and plug in heavily across digital strategy, content strategy, and lead generation. We're not just an agency to the Kings — we're an extension of the team. What We Managed - All paid media across Meta, Google, and TikTok - Digital and content strategy support - Lead generation and season membership campaigns - Season-on-season campaign refinement and optimisation What Clients Say Sam has worked with Hoops Capital over the past 5 seasons and not only has he been great to work with but he’s also taught me a lot. We have thrown a bunch of digital and social projects his way over that period and every time he’s taken ownership of those projects and delivered them on time and in budget. Sam is always concerned about the impact and effectiveness of his efforts consistently refers back to our bottom line business outcomes, which is usually revenue. He’s also very flexible and is always responsive which has been a welcome relief for our business during some very stressful times Michael Jonhston Chief Marketing Officer at Hoops Capital (Sydney Kings / Sydney Flames)
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TEG Sport
Live Events & Entertainment
"The biggest events on the Australian sporting calendar."
TEG Sport is one of Australia's most significant live events organisations. We've managed paid media across some of the most high-profile sporting events to land in this country — including the Sydney Super Cup (Chelsea FC vs Tottenham Hotspur), Race of Champions, AEW Australia, Wrexham Downunder, Kambosos vs Haney at the MCG, and Global Football Week. These aren't just events — they're once-in-a-generation moments that bring global sporting brands to Australian audiences. Managing paid media at this scale, across this many properties simultaneously, is a different game entirely. What We Managed - End-to-end paid media across Meta, Google, and TikTok - Ticket sales campaigns for major live sporting events - Audience architecture for global sporting properties - Time-critical campaign delivery across multiple simultaneous events What Clients Say Collaborating with someone who gets sports culture and your business needs is vital. Sam is fantastic to work with-he’s agile, anticipates what’s next, and truly understands the landscape. Having him work across our paid social activity as an extension of our team has been an absolute pleasure and has driven great results across our events portfolio. Emma Short Senior Marketing Executive, TEG Sport
Gatorade
eCommerce — Athletic Equipment
"Launching a global brand into a new category."
In 2026, we spearheaded the performance and paid media strategy for Gatorade's athletic equipment eCommerce launch in Australia. Managing a global brand entering a new product category means no existing customer base, no warm audiences to retarget, and no margin for error — just performance from day one. We managed all paid and digital channels across the launch, and served as a broader consultant to their digital and content activity throughout the campaign. What We Managed - Full paid media strategy and management for eCommerce launch - Meta and Google channel management - Digital and content strategy consultancy - Campaign architecture built for cold audience acquisition
No Limit Boxing
Sport — Live Events & PPV
"Over 30 fight nights. Including the biggest in Australian history."
No Limit Boxing is Australia's premier boxing promotion. We've worked alongside their team on over 30 fight nights across Australia and the US — managing all paid media for ticket sales and pay-per-view across every event. In 2026, we managed the paid media campaign for the biggest fight night in Australian boxing history: Errol Spence Jr vs Tim Tszyu in Sydney. End-to-end campaign management across Meta, Google, and TikTok — from strategy through to fight night. What We Managed - All paid media for 30+ fight nights across Australia and the US - Ticket sales and PPV acquisition campaigns - End-to-end management of Errol Spence Jr vs Tim Tszyu — Sydney 2026 - Multi-platform strategy across Meta, Google, and TikTok What Clients Say Sam and I have worked together on over 30 fight nights - and we're still going. Every campaign we get sharper. He works through the strategy with me directly, and when we take it to the broader team it's always tight. For high-pressure, fast-moving events, he's exactly the kind of person you want in your corner. Jarreau Chan Boom Head of Content and Marketing, No Limit Boxing
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Social Media College
Education & Digital Marketing
"A marketing institution that trusts us with their own."
Social Media College is one of Australia's leading digital marketing education platforms. When a business that trains marketing professionals brings you in to manage their own campaigns — and keeps you there for years — it says something. Beyond campaign management, we've delivered coaching sessions for their platform, hosted workshops for their members, and advised on course development — including the Diploma of Social Media Marketing. What We Managed - Paid media management and performance strategy - Member coaching sessions and platform workshops - Course development advisory including the Diploma of Social Media - Ongoing digital marketing consultancy What Clients Say We've worked with Sam for over five years - running our own campaigns, delivering workshops on our platform, and coaching our members. Social Media College works with marketing experts every day, so our bar is high. Sam consistently clears it. He understands the space, he's easy to work with, and he delivers. Jonathon Tanner Co-Founder and CEO, Social Media College