Services / 72 Social
What we do —
and why it works.
We're not a full-service agency. We're specialists — and that's exactly the point. Every service we offer sits within our core expertise in paid media, performance strategy, and measurable results.
AD SPEND MANAGE
$10M+
CORE PLATFORMS
Meta · Google · TikTok
INDUSTRIES
Sports · Education · eCom · Events
TEAM STRUCTURE
Senior strategist, direct
01
Primary service
Performance & Paid Media
Our core. Our specialty. Where we spend most of our time.
Paid media is what we were built for. Over $10M in ad spend managed across Meta, Google, and TikTok — for brands in sports, education, eCommerce, and events. Not passed off to a junior. Not templated. Built from scratch for your business, your audience, and your goals.
Meta
Facebook & Instagram
-
Prospecting and retargeting campaign builds
-
Audience research and segmentation
-
Full-funnel strategy (awareness → conversion)
-
Pixel and CAPI setup and troubleshooting
-
Creative testing frameworks
-
Event and ticket sales campaigns
-
Lead generation and Instant Forms
Google Ads
-
Search, Shopping, Display and YouTube
-
Performance Max campaign management
Search · Shopping · YouTube
-
Keyword strategy and negative lists
-
Conversion tracking via GTM and GA4
-
ROAS-focused eCommerce campaigns
-
Brand and non-brand keyword strategy
-
Google Merchant Centre setup and troubleshooting
TikTok Ads
-
In-Feed and TopView campaign management
-
Audience targeting and interest segmentation
Short-form & UGC
-
Creative direction for short-form video
-
Pixel setup and event tracking
-
Youth and lifestyle audience campaigns
-
Spark Ads and UGC amplification
What's included in every engagement
01
Onboarding audit of existing accounts
02
Campaign architecture and build
03
Ongoing optimisation and budget management
04
Weekly spend tracking
05
Monthly performance reports
06
Direct access to your senior strategist — no account managers
Who this is for
-
Brands spending or intending to spend $5,000/month or more on paid media
-
Businesses who've tried ads and didn't see results
-
Brands scaling into new markets or launching new products
-
Event and ticketing clients with time-sensitive campaign windows
-
eCommerce brands looking to improve ROAS and reduce wasted spend
02
Differentiator
Tracking, Attribution & Analytics Setup
You can't optimise what you can't measure.
Most agencies skip this step or do it badly. We treat tracking infrastructure as a foundation — not an afterthought. If your data is broken, every decision you make is a guess. We fix that.
What's included
Google Tag Manager setup and container management
GA4 property configuration and event tracking
Meta Pixel installation and Conversions API (CAPI) setup
Google Ads conversion action setup and testing
This can be delivered as a standalone project or as part of an ongoing paid media engagement.
Why it matters
Without accurate tracking, you're flying blind. Broken pixels, missing conversion events, and misattributed sales lead to bad optimisation decisions and wasted budget.
​
We set this up properly from the start — and audit and fix existing setups that aren't working.
If your data is broken, every decision you make is a guess
03
Strategy
Marketing Strategy & Reporting
Clarity on where you are. Confidence in where you're going.
Strategy without data is just opinion. We combine channel expertise with clear, actionable reporting so you always know what's working, what's not, and what's next.
What's included
​Paid media channel strategy and planning
Audience research and market positioning
Campaign briefs and go-to-market planning
Monthly performance reports with plain-English insights
Budget allocation and scenario modelling
Competitor analysis and benchmarking
Quarterly strategy reviews
What you'll get
A clear picture of your marketing performance every month — not a spreadsheet full of numbers, but a report that tells you what happened, why it happened, and what we're doing about it.
Strategy without data is just opinion.
04
Email Marketing & Automation
Your most cost-effective channel — if it's built properly.
Paid media drives people to your door. Email keeps them coming back. We build and manage email systems that work in the background — nurturing leads, recovering abandoned carts, and turning one-time buyers into loyal customers.
What's included
Klaviyo setup and platform configuration
Automated flow builds: welcome series, abandoned cart, post-purchase, win-back
List segmentation and audience management
Campaign planning and send management
A/B testing for subject lines, send times, and content
Performance reporting and flow optimisation
Integration with paid media retargeting audiences
Best suited for
-
eCommerce brands with existing customer lists or Shopify stores
-
Businesses launching new products or subscription models
-
Brands looking to reduce reliance on paid acquisition
-
Clients already running paid media who want to improve post-click retention
05
Creative direction
Creative Strategy
We know what converts. We'll brief your team to get there.
Creative is the most important variable in a paid media campaign. But great creative direction is different from creative production — and knowing the difference is what makes campaigns work.
What we do
Creative strategy and campaign concept development
Ad format recommendations per platform and objective
Brief writing for your in-house designer or freelancer
Hook and headline frameworks for paid social
Creative performance analysis — identifying what's working and what to test next
UGC and video content direction
The honest version
We've made a deliberate choice to focus on strategy and performance — that means when you work with us, you get a senior strategist who understands what converts, not a generalist trying to do everything.
​
We'll write the brief, define the direction, and analyse performance. Your creative team executes it.
Better creative, built with a clear performance objective behind every decision.
What we do
-
Creative strategy & concept development
-
Hook and headline frameworks
-
Briefs your designer can actually execute
-
Performance analysis — what to test next
You get a senior strategist who understands what converts.
What we don't do
Graphic design
Video editing
Photography
Generalist "we do everything" packages
Don't have a creative team? We'll point you to trusted production partners.