The Lead Engine — 90-Day Build
Word of mouth built your business. It won't scale it.
The Lead Engine is a 90-day build of a complete lead generation system
— strategy, tracking, ad channels, landing pages, creative, and follow-up
— for gyms, education providers, and service businesses ready to grow on purpose. Fixed price. Fixed inclusions. Built and managed by the operator who audits broken versions of these systems for a living.
No lock-in contracts. At day 90 you keep a working, documented system — whether we keep running it or you do.
You've probably tried some version of this already. The boosted posts that spent money and produced likes. The junior freelancer who launched campaigns into a website with no tracking. Maybe a proper agency, whose reports were impressive and unverifiable.
So now "paid ads don't work for us" feels like a fact. It isn't. In almost every case we see, ads didn't fail — the system around them was never built. No measurement, so nobody could tell what worked. A homepage doing the job of a landing page. Leads arriving into an inbox where nobody followed up within the hour, or at all.
Ads are the fuel. Without an engine — tracking, pages, follow-up — fuel just burns.
The Lead Engine
Ninety days. One system, built in the right order:
01
Strategy first
a recorded discovery session and a written plan — channels, budget, audiences, and how success will be measured — so every dollar afterwards follows a documented rationale.
02
Measurement before media
tag manager, pixels, server-side events, and analytics built correctly before a dollar is spent — so your results are true from the first click. This is the step almost every failed attempt skipped.
03
Channels built clean
your ad accounts structured to current best practice and launched — owned by you, not held by an agency.
04
Pages built to convert
dedicated landing pages with copy included, because sending paid traffic to a homepage is how budgets die.
05
Creative with enough variety to learn
ad assets produced from your raw material, built for the placements they'll actually run in.
06
Follow-up that runs itself
email sequences in your own platform, so a lead generated at 9pm isn't cold by morning. (Full-Funnel Build.)
07
Ninety days of management
budget pacing, optimisation, and structured testing by the person who built it, with a written summary every fortnight and a monthly call.
Five steps. Ninety days.
01
Fit call: 20 minutes, straight answer on whether this is right for your situation — including no.
02
Weeks 1–3: discovery, strategy, and the measurement build.
03
Weeks 3–6: channels, landing pages, and creative built and launched.
04
To day 90: managed launch — optimisation, testing, fortnightly reporting.
05
Day 75: the decision, made together — continue under ongoing management, or take a documented, working system in-house. Both are fine outcomes.
Already spending $10k+ a month on ads? Start with The Signal Audit instead — a forensic review of what you have. If the answer is a rebuild, 100% of the audit fee comes off The Lead Engine.
Sydney Kings & Sydney Flames
Professional Sport — NBL & WNBL
"Seven seasons. And we're still improving."
The Sydney Kings are one of the NBL's most recognisable franchises. We've been their paid media partner for seven consecutive seasons — and the measure of that relationship isn't just longevity, it's trajectory. Every season we refine our approach, and every season the results improve. We manage the full scope of paid media for both the Kings and the Flames, and plug in heavily across digital strategy, content strategy, and lead generation. We're not just an agency to the Kings — we're an extension of the team. What We Managed - All paid media across Meta, Google, and TikTok - Digital and content strategy support - Lead generation and season membership campaigns - Season-on-season campaign refinement and optimisation
We've built and run lead systems for national sports properties, universities, and consumer brands. The method on this page is the same one — productised, so a growing business gets it at a fixed price instead of an enterprise retainer.
Sam has worked with Hoops Capital over the past 5 seasons and not only has he been great to work with but he’s also taught me a lot. We have thrown a bunch of digital and social projects his way over that period and every time he’s taken ownership of those projects and delivered them on time and in budget. Sam is always concerned about the impact and effectiveness of his efforts consistently refers back to our bottom line business outcomes, which is usually revenue. He’s also very flexible and is always responsive which has been a welcome relief for our business during some very stressful times
Michael Jonhston
Chief Marketing Officer at Hoops Capital (Sydney Kings / Sydney Flames)
Two ways to run it.
Recommended
Two-Channel Build
$12,000
AUD
Two ad channels, one landing page, eight creative assets, full measurement build, 90 days of management. For businesses establishing paid acquisition properly for the first time.
Payment on both: 50% to lock your start date, 50% at day 45. Continuing past day 90 is ongoing management from $3,000/month — decided together at day 75, never assumed.
Recommended
Full-Funnel Build
$18,000
AUD
Three channels, two landing pages, sixteen creative assets, plus the email follow-up layer — because leads you don't nurture are budget you wasted. For businesses with proven demand whose bottleneck is volume and follow-up.
Payment on both: 50% to lock your start date, 50% at day 45. Continuing past day 90 is ongoing management from $3,000/month — decided together at day 75, never assumed.