72 Social

Australian sport has never had more ways to reach fans, yet attention has never been harder to hold. A club can fill a stadium on Saturday and still lose the online conversation by Monday if its content feels flat, late, or disconnected from what fans care about. For sports organisations, sponsors, venues, and related businesses, social media is now part of the product. It shapes match-day demand, sponsor value, merchandise sales, and long-term loyalty. The strongest operators treat every...

Search is no longer a simple match between a keyword and a page. AI now helps search engines interpret intent, assess content quality, understand images and video, and predict which result will satisfy a user fastest. For Australian businesses, that changes the way SEO works at every stage, from keyword research to local visibility and the on-page experience. The opportunity is clear: businesses that use AI well can make smarter content decisions, answer customer questions faster, and build...

Search is changing fast. A few years ago, the main goal was simple enough: rank on Google for the right keywords. Now, people also ask ChatGPT, Gemini, Perplexity, Copilot, and AI-powered search results for answers before they ever click a website. That shift has created two connected but different priorities: SEO and GEO. SEO helps Australian businesses appear in traditional search results. GEO, or Generative Engine Optimisation, helps businesses appear in AI-generated answers. Used...