72 Social

Most businesses assume poor results come down to the ad. They change the creative. Adjust the targeting. Increase the budget. And still—no meaningful improvement. Because in most cases, the ad isn’t the problem. It’s everything that happens after the click . The Real Issue: You’re Optimising the Wrong Stage Ads are designed to do one job: Generate qualified clicks. They are not responsible for closing the sale. Yet most businesses expect: Ads to persuade Landing pages to “support” Funnels to...

When growth slows, most businesses default to one solution: “We need more traffic.” More ads. More budget. More reach. It feels logical. But in many cases, it’s the least effective thing you can do . Because traffic doesn’t fix underlying performance issues—it amplifies them. The Core Problem: You’re Scaling Inefficiency If your current system isn’t converting well, increasing traffic simply means: More visitors leaving More wasted spend More inconsistent results Yet this is where most...

Most businesses aren’t struggling because they lack marketing. They’re struggling because they’re measuring the wrong things. Clicks. Likes. Reach. Impressions. They may look good in reports—but they don’t necessarily translate into revenue. At 72 Social, we regularly see brands investing heavily in campaigns that appear successful on the surface, yet deliver little in terms of meaningful return. It’s time to address that. The Problem: Vanity Metrics Are Undermining Your ROI A campaign can...