Signal Audit — Fixed-Scope Forensic Review
Your ad reports say one thing. Your revenue says another
The Signal Audit is a forensic review of your tracking and your paid accounts, for businesses spending $10k+ a month on ads. In 10 business days you'll know exactly what's broken, what it's costing you, and what to fix first.
FIXED PRICE. FIXED SCOPE. EVERY FINDING RANKED BY REVENUE IMPACT
$10M+
Ad Spend Managed
10
Business Days to Delivery
2
Forensic Disciplines
100%
Fee Credited on Engagement
OUR SERVICES
Ads Manager says the campaigns delivered 40 leads last week. Your CRM has 12. Finance wants to know which number to believe, and honestly, so do you.
Maybe performance has plateaued and nobody can say why. Maybe the pixel was installed by a web developer three redesigns ago. Maybe a booking platform, a ticketing system, or a new website sits between your ad click and your sale, and no one ever checked what happens to the data in between.
You've probably had an "audit" before: a freelancer's free review that turned out to be a sales pitch with screenshots. It told you to spend more. It didn't tell you whether your numbers were true.
Here's the uncomfortable part: if your tracking is broken, every optimisation decision built on it — yours, your team's, or the algorithm's — is built on bad data. The platforms optimise toward what they can see. If they can only see a fraction of your sales, that's what they optimise for
The Signal Audit
A fixed-scope diagnostic across the two things that decide whether paid media works: what your accounts are doing, and whether your data is telling the truth. Most auditors can review one. Almost none can review both. Here's what you get:
01
Tracking Infrastructure Audit Report
A forensic review of your tag manager, pixels, Conversions API, event coverage, and deduplication across two channels plus your analytics, so you know whether the numbers driving your decisions are real.
02
Paid Account Audit Report
A channel-by-channel review of structure, audiences, creative, and budget allocation against category benchmarks, so you know where spend is working and where it's leaking.
03
The Ranked Fix List
Every finding on one page, ordered by revenue impact versus effort, so you know exactly what to fix first — whether you fix it with us, your team, or anyone else.
04
A 60-minute recorded debrief
A straight walkthrough of what we found and what it means, with your decision-maker in the room, so nothing gets lost in a PDF.
05
100% fee credit
Engage us to build the fixes within 30 days and the full audit fee comes off the project, so the diagnostic effectively costs you nothing if you act on it.
Four steps. Ten business days.
01
Book your audit and complete the intake and access checklist (about 30 minutes of your time).
02
We run the forensics across your tracking and up to two paid channels over 10 business days.
03
You receive both reports and the one-page Ranked Fix List.
04
We walk through everything together in a recorded 60-minute debrief.
Our tracking was a mess after our website relaunch, temporary tags patched together just to get through launch. Sam went in, found where our lead numbers were actually wrong (some old tags were duplicating and inflating our count without us knowing), and rebuilt it properly across GA4, Google Ads and Meta. We can finally trust the numbers we're making decisions from, and we know which enquiries are real leads and which aren't. That kind of detail is rare to find in an agency
Sydney Kings & Sydney Flames
Professional Sport — NBL & WNBL
"Seven seasons. And we're still improving."
The Sydney Kings are one of the NBL's most recognisable franchises. We've been their paid media partner for seven consecutive seasons — and the measure of that relationship isn't just longevity, it's trajectory. Every season we refine our approach, and every season the results improve. We manage the full scope of paid media for both the Kings and the Flames, and plug in heavily across digital strategy, content strategy, and lead generation. We're not just an agency to the Kings — we're an extension of the team. What We Managed - All paid media across Meta, Google, and TikTok - Digital and content strategy support - Lead generation and season membership campaigns - Season-on-season campaign refinement and optimisation
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TEG Sport
Live Events & Entertainment
"The biggest events on the Australian sporting calendar."
TEG Sport is one of Australia's most significant live events organisations. We've managed paid media across some of the most high-profile sporting events to land in this country — including the Sydney Super Cup (Chelsea FC vs Tottenham Hotspur), Race of Champions, AEW Australia, Wrexham Downunder, Kambosos vs Haney at the MCG, and Global Football Week. These aren't just events — they're once-in-a-generation moments that bring global sporting brands to Australian audiences. Managing paid media at this scale, across this many properties simultaneously, is a different game entirely.
No Limit Boxing
Sport — Live Events & PPV
"Over 30 fight nights. Including the biggest in Australian history."
No Limit Boxing is Australia's premier boxing promotion. We've worked alongside their team on over 30 fight nights across Australia and the US — managing all paid media for ticket sales and pay-per-view across every event. In 2026, we managed the paid media campaign for the biggest fight night in Australian boxing history: Errol Spence Jr vs Tim Tszyu in Sydney. End-to-end campaign management across Meta, Google, and TikTok — from strategy through to fight night. What We Managed - All paid media for 30+ fight nights across Australia and the US - Ticket sales and PPV acquisition campaigns - End-to-end management of Errol Spence Jr vs Tim Tszyu — Sydney 2026 - Multi-platform strategy across Meta, Google, and TikTok
One price. No surprises.
The Signal Audit
Two reports · Ranked Fix List · 60-min debrief
$3,500
AUD · Fixed price
Two forensic reports, the Ranked Fix List, and the debrief, delivered in 10 business days. On a six-figure annual ad spend, one recovered percentage point pays for it.
Need more than a diagnostic? The Signal Audit + Roadmap ($6,000) extends coverage to four channels and adds a written 90-day opportunity roadmap plus a stakeholder presentation, built for organisations where the findings need to move a leadership team, not just a marketing manager.
Frequently asked questions
In 10 business days, you'll know whether your ad budget is working, whether your numbers are true, and exactly what to fix first.
After you book: the intake and access checklist lands in your inbox within one business day.